Growth Marketing Manager

 At Ouster, we build sensors and tools for engineers, roboticists, and researchers, so they can make the world safer and more efficient. We've transformed LIDAR from an analog device with thousands of components to an elegant digital device powered by one chip-scale laser array and one CMOS sensor. The result is a full range of high-resolution LIDAR sensors that deliver superior imaging at a dramatically lower price. Our advanced sensor hardware and vision algorithms are used in autonomous cars, drones and many other applications. If you’re motivated by solving big problems, we’re hiring key roles across the company and need your help!
 

About Ouster:

Ouster is a Physical AI company building autonomy enabling lidar sensing technology and software solutions. Through our core offerings, we are driving generational innovation cycles in industrial automation, autonomous vehicles, security systems, and smart cities. We have a market-leading product line of lidar sensors and are expanding our offering to include perception software that makes 3D lidar data actionable to our customers.

We believe our 3D lidar technology will serve as the foundation of tomorrow’s infrastructure, improving the capabilities of nearly every device or team that currently depends on cameras. Ouster is publicly traded on the NYSE, with an annual revenue run rate of over $100M and growing rapidly.

About the Role:

We are hiring a Growth Marketing Manager to take full ownership of our lead generation and nurturing efforts. This person will be directly responsible for developing and executing strategies that deliver high-quality, sales-ready leads across all relevant channels.

Your primary mandate is to generate and nurture leads with clear revenue potential, ensuring that when passed to sales, there is high confidence in their readiness and quality. This includes not just attracting prospects, but designing and executing multi-touch nurture campaigns, guiding follow-up strategy, and building the systems that make all of this scalable and repeatable.

You will operate across the full spectrum of marketing tools and tactics: digital channels like the website, email, webinars, newsletters, social media, and third-party forums, as well as field tactics like events and trade shows. This is a highly cross-functional and execution-heavy role that touches content, systems, operations, and sales alignment.

We know that great candidates may not check every box we’ve listed, and we value diverse experiences and perspectives. If you believe you have the skills, mindset, and drive to succeed in this role, we encourage you to apply—even if your background doesn’t perfectly match the description.

Responsibilities:

• Own the end-to-end strategy and execution of programs that generate, qualify, and nurture leads for the sales team
• Design and implement scalable multi-channel campaigns that attract and engage the right audience segments
• Build and manage systems that support lead capture, segmentation, scoring, and automated nurture workflows
• Develop and execute content strategies for email outreach, website conversion, social media, webinars, newsletters, and other digital channels
• Shape the visitor journey and conversion paths across the website for different types of buyers
• Collaborate on field marketing initiatives such as trade shows, customer events, and partner activations
• Collaborate with sales leadership to define effective handoff points and follow-up cadences to maximize conversion
• Continuously measure campaign and funnel performance, using insights to optimize lead quality and pipeline contribution
• Partner with product marketing, content creators, designers, and sales to ensure alignment and consistency across all touchpoints

You Have:

• Proven experience in growth, demand generation, or performance marketing roles within B2B organizations (hardware, software, or both)
• Demonstrated ability to generate and nurture high-quality leads that convert to revenue
• Strong understanding of marketing automation, lead scoring, lead thresholds, and lifecycle workflows
• Hands-on experience with tools like Marketo, Hubspot, Salesforce, Google Analytics, and other CRM or campaign platforms
• Experience developing content for digital campaigns, including emails, landing pages, webinars, and social
• Strong collaboration skills and experience working with sales teams to align on lead quality, follow-up, and attribution
• Analytical and data-driven with a bias for execution and iteration

Bonus if You Have:

• Experience in marketing for hardware, IoT, sensors, or autonomous systems
• Experience with AI tools for sales and marketing automation
• Prior exposure to lidar, radar, cameras, or related industries
• Consulting experience or an MBA